How much does a college or university blog really cost?
Thursday, May 26, 2005
I’ve written a new post about the cost of blogs at BeingEDU.com:
If you’re a school that wants to start a blog for reasons of recruitment, communication, academic voice, strategic planning, or community-buiding, but you’ve been hesitant to, I feel your pain. I used to work for a “marketing communications consulting firm in higher education” where they once recommended an admissions-focused blog for a client with a $30,000 price tag for implementation. No wonder the client ran for the door.
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